Redesign #3: page Content Elements
3 takes a look at page content elements; title, meta-tags, linking strategies, Domain naming conventions etc. Aside from the Title which appears in the top left corner of the browser outline bar, these are elements hidden from normal view. They are regarded as important elements by search engines and can be viewed on any page by choosing "View / Source" from the web page menu bar. These are part of all our affordable website design packages. The tag is regarded as one of the most important off-page content elements, and an accurate, keyword-rich Title can impact dramatically on a page’s ranking potential. A web design agency has a responsibility to its clients to ensure that a web redesign project does more good than harm! This is the page content that appears in the top left corner of the web browser page and is also the heading that search engines use in the SERPs (search engine results pages).
The total suggested Title content is 8-10 words or 70 characters. Full manual control is very useful. Some CMS and e-commerce applications restrict the effectiveness of Titles by tying the Title to the Page’s 1st heading, or product name. Tagline: to a maximum of 60 characters including spaces. Don’t use ‘stop’ words, or irrelevant words. A knowledgeable NZ website designer understands that a superior Title tag is both unique and precisely relevant to every page - both aspects critical to achieving top search rankings. Like the Title, the Description meta-tags are an essential page element and have a determining influence on whether searchers click on your link in the search engine results pages! The keyword meta-tag should not be used. Its very presence can be construed as "over-optimisation! " That’s not a good website redesign practice! For CMS and/or shopping cart websites, it is probably best to have a double-action manual/or dynamic system.
3 takes a look at page content elements; title, meta-tags, linking strategies, Domain naming conventions etc. Aside from the Title which appears in the top left corner of the browser outline bar, these are elements hidden from normal view. They are regarded as important elements by search engines and can be viewed on any page by choosing "View / Source" from the web page menu bar. These are part of all our affordable website design packages. The tag is regarded as one of the most important off-page content elements, and an accurate, keyword-rich Title can impact dramatically on a page’s ranking potential. A web design agency has a responsibility to its clients to ensure that a web redesign project does more good than harm! This is the page content that appears in the top left corner of the web browser page and is also the heading that search engines use in the SERPs (search engine results pages).
The total suggested Title content is 8-10 words or 70 characters. Full manual control is very useful. Some CMS and e-commerce applications restrict the effectiveness of Titles by tying the Title to the Page’s 1st heading, or product name. Tagline: to a maximum of 60 characters including spaces. Don’t use ‘stop’ words, or irrelevant words. A knowledgeable NZ website designer understands that a superior Title tag is both unique and precisely relevant to every page - both aspects critical to achieving top search rankings. Like the Title, the Description meta-tags are an essential page element and have a determining influence on whether searchers click on your link in the search engine results pages! The keyword meta-tag should not be used. Its very presence can be construed as "over-optimisation! " That’s not a good website redesign practice! For CMS and/or shopping cart websites, it is probably best to have a double-action manual/or dynamic system.